Marketing Manager Americas m/f/d

America

Full-time

Permanent employee

Your mission

You will own marketing for the Americas region and the pipeline that feeds our revenue targets. Working closely with regional sales, global product marketing, and the digital technology team, you will turn annual goals into quarterly plans that grow market share and profitability across direct and reseller channels.

You will set regional strategy and also build the campaigns, content, and partner programs that execute it. Success is measured by pipeline created, conversion rates, cost per opportunity, and total regional sales.

What You’ll Do:

Translate annual targets and budgets into quarterly regional plans for lead generation and pipeline growth across direct sales and resellers.
Own and optimize regional marketing channels, including PR, email marketing, digital marketing, and in-person events such as trade shows, conferences, and open houses.
Run regional campaigns end-to-end and improve the metrics that matter: conversion rate, cost per opportunity, total sales, and marketing spend efficiency.
Adapt and roll out global campaigns, product launches, and product updates for Americas audiences.
Produce and manage regional content alongside global product marketing team for our website and industry publications
Partner with regional sales on joint planning, sales enablement, and reseller performance reviews.
Work with the digital technology team on automation, analytics, and reporting.
Expand and support the channel partner program to drive reseller-sourced pipeline.

Your profile

Five or more years in marketing, with recent experience marketing to industrial or technical buyers.
Bachelor's degree in marketing, business, or a related field, or equivalent experience.
A track record in lead generation with strong, measurable ROI.
Experience in channel marketing and growing channel partner programs.
Comfort moving between strategy and hands-on execution.
Excellent writing and communication skills for a technical audience.
Willingness to travl approx. 15-20% for trade shows, partner open houses, and other events across North America.
Located in the Boston area is a big plus.

Nice to Have:

Experience in 3D printing or additive manufacturing.
Experience marketing capital equipment or considered B2B purchases with long sales cycles.

If you can imagine yourself in this role, here are some other reasons why BigRep is the place for you:

Competitive compensation.
Competetive Benefits Package.
Training and development opportunities.
The opportunity to work in a growing and innovative field of 3D printing technology.
A dynamic and team-oriented work environment.

Über uns

Als einer der weltweit führenden Anbieter von großformatigem FFF-3D-Druck ist BigRep bestrebt, die Produktivität und Kreativität seiner Benutzer mit benutzerfreundlichen Lösungen für die additive Fertigung zu steigern. Mit dem Ziel, Unternehmen dabei zu helfen, Innovationen zu beschleunigen und die Fertigung neu zu denken, ermöglichen die in Deutschland entwickelten 3D-Drucker von BigRep Ingenieuren, Designern und Herstellern von Start-ups bis hin zu Fortune-100-Unternehmen, schneller vom Prototyping zur Produktion überzugehen und ihre Produkte schneller auf den Markt zu bringen.
Durch die Zusammenarbeit mit strategischen Partnern – darunter BASF, Bosch Rexroth, Etihad Airways und Deutsche Bahn – entwickelt BigRep weiterhin komplette Lösungen für die additive Fertigung, einschließlich industrieller 3D-Drucker, Software, fortschrittlicher Materialien und Dienstleistungen. BigRep wurde 2014 gegründet und hat seinen Hauptsitz in Berlin sowie Büros und technische Zentren in Boston, Graz/Obdach Österreich (HAGE3D) und Singapur.